Knowledge and experience of using social media is pretty much up there in most of the job specifications we see, so what better time to brush up your skills than in preparation for your own job search.
In this article we look specifically at how you can enhance your social media presence to help you bag your next job in the creative industry.
Spruce up your LinkedIn profile
- LinkedIn is the number one social media platform for job seekers. Think of it as an online version of your CV – with bells on. Just like your CV, your Linkedin profile should be up-to-date and thorough.Make sure you’ve completed the summary section to include a brief overview of your skills and experience, and include a short description of your key responsibilities in each of your job roles to date. And cross-reference the employment dates on your LinkedIn profile with those on your CV to make sure they match.
Ask for feedback
- Every time you leave a job, remember to ask your line manager to provide you with a Linkedin testimonial. And if you’re straight out of college or university, ask a lecturer instead. There’s literally no better endorsement for prospective employers or for head hunters who may be actively searching for someone with your skills.Perhaps it’s time to update your profile photo too. Remember, LinkedIn is a professional network, so make sure your photograph reflects you in a professional light.
Select relevant LinkedIn interests
- Make sure you join LinkedIn groups that are relevant to the specific areas you are seeking employment in. Keep abreast of the conversations in those groups and make a contribution if you feel you have something of value to say. Either way, you’ll start to get a much better feel for the current challenges and opportunities in these areas which may come in handy at your next interview.
Check out your interviewer’s LinkedIn profile
- Once you’ve secured an interview and know who’ll be interviewing you should you or shouldn’t you check them out on LinkedIn? It’s a bit of a grey area but our particular advice is yes, do it. It demonstrates your interest in the job, an active presence on LinkedIn and a thorough research process prior to the interview. If you’re nervous about the interview itself, seeing the person who’ll be interviewing you can also help to settle the nerves.
Brand your twitter profile
- Lots of people ask us what they should be tweeting about, and when it comes to job seeking, our advice is always the same. Create a twitter brand for yourself and stay true to the brand you’ve created.Think of your profile summary as an elevator pitch that describes your brand in a few short sentences. Obviously, for prospective employers, this should have relevance to the creative industries. Once you know what you stand for, it’s much easier to focus your tweets in these areas.
Build a Twitter following
Follow influential people and companies in the sectors you’re interested in and make sure you regularly post your own original ideas and opinions as well as retweeting other interesting stuff. Show that you know what you’re doing by using hash tags and short urls.
Twitter is a great promotional channel too. So use it to cross promote your own blogs, design work, photography, vines, client testimonials and anything else that will demonstrate your skills and creativity.
Being able to demonstrate how you’ve engaged and developed your own twitter network can be a great way to showcase your skills to prospective employers, especially if you’re looking for your first role in the creative industry and have little or no relevant work experience.
Don’t be that person!
- Never be tempted to troll and never badmouth a previous employer – ever!
Lock up your Facebook profile
- Facebook is primarily a platform for your personal contacts and close social networks, and if you want to keep it that way, make sure you manage your Facebook settings so your profile is only visible to selected friends and family.However, if you do prefer to keep your Facebook profile public, think carefully about the kind of content and images you’re posting. Resist posting any offensive or inappropriate material that could turn off a potential employer.
Content is king
- More than any other sector, employers within the creative industry are looking for talented individuals with expertise across multiple platforms. So, depending upon your own skills and career aspirations, you should be actively producing content for a variety of social platforms.Blog sites, YouTube and Instagram are all fantastic creative platforms for showcasing your considerable talents and putting you several steps ahead of the competition.